When he’s not fighting evil exes Spoke contributor Seb Kemp is popping up in random bike catalogues left, right and centre. First it’s the front and back cover of the 2011 Santa Cruz catalogue, now it’s the 2011 Giro catalogue and website (with our buddy Ross Schnell). There’s a little behind the scenes video dropping soon from the photo shoot which is pretty cool. You should also head over to the Giro site and check out the new XAR helmet. We’ll be testing one shortly for an upcoming issue so will give you the skinny soon.