Spoke Magazine

It’s a Rocky Road and it’s paved with men.

Posted by Seb Kemp on Wednesday September 21 2011

Maybe this isn’t the best place to add to the current discord with Rocky Roads (the UCI’s wacky new title sponsor) but I saw this little nubbin and I think it’s too hilarious to not add. This is the ‘about‘ section of their blog, sorry, website where it lists the many great reasons people should advertise on the site.

Yes, it actually says what you think it says and I promise this is no handy photoshop work. Rocky Roads are clever enough to make such an accurate demographic breakdown and then say that men are better than women. For what I don’t know. Maybe Rocky Roads don’t know either.

For a full forum breakdown of the madness go to Ride Monkey.

  • http://www.facebook.com/profile.php?id=809658145 Oli Brooke-White

    Of course that’s meant as two distinct things; mostly men, (and a) better social class. But it sure could have been expressed better!

    • http://www.facebook.com/profile.php?id=510929944 Andrew King

      Ah, but what is a better social class? One that spends money, I assume. Which seems awfully exclusive for a so-called World Cup.

  • Charles

    Thats funny, well actually its not that funny for the image of the world cup…