Lifecycle wins Gold at Cannes (no not that Lifecycle)
“RoadMap” – Gold Lion Campaign Award
Look out the window. What do you see?
Wait, there’s no window.
Only a wall. And fake plastic flowers.
And a fake parquet floor.
A plastic coffee cup on a formica table.
Artificial lighting, on all day.
Get out. Get a life. Get a cycle.
You can bet your bottom dollar that the owner of Singapore’s Lifecycle bike shops didn’t expect his outdoor advertising campaign to win two Gold Lions at the Cannes advertising awards! Ad agencies looking to get a bit more creative occasionally approach brands with the offer of a free campaign on the premise they will be able to design without restraint. Results are often controversial but 9 times out of 10 they are usually all types of awesome and this outdoor campaign designed by Singapore’s DDB office is seven or eight kinds of radness.
“CityScape” – Gold Lion Campaign Award
You live in a little box.
You get into a little box that drives you to another little box.
And you spend your day thinking little boxed thoughts in your little box.
Till it’s time to leave for the other little box.
Unbox yourself. Get a life. Get a cycle.
“Terrain” – Gold Lion Campaign Award
journeying to the Elevator,
bravely navigating past Office Politics,
catching your breath at Cape Watercooler before
you venture to the unknown land they call the Pantry.
Step out. Get a life. Get a cycle.