Spoke Magazine

Santa Cruz launch Juliana, women’s Specific MTB Company

Posted by Caleb Smith on Wednesday May 29 2013

Santa Cruz had offered the Juliana (Furtado) model of bike for a long time. It was basically a women’s specific Superlight. Well a couple of days ago at the EWS round one, Santa Cruz sponsored rider Anka Martin was photographed with her new whip and it wasn’t an SC, it was a Juliana and it looked rad…

Any digging revealed a holding web page but as of yesterday that page went live and there’s now a few more bikes in the lineup. Read on for the full press release.

Welcome to the new Juliana range of mountain bikes!
During my bike racing career, I was fortunate enough to ride custom bikes designed for me. However, I looked around the industry and realized other women didn’t have the same opportunity.

After retiring, I decided you shouldn’t have to be a pro cyclist to get a women’s fit, and took action. In 1999, I launched the first ever women-specific mountain bike with the help of my friends at Santa Cruz Bicycles. We called it the Juliana.

Today, it has evolved into one of the largest women’s mountain bike ranges in the industry. Stay tuned for news on our dealers Worldwide.

From custom designed grips, bars, and saddles, to dedicated frame sizes and colors…I’m proud to still be developing mountain bikes that serve women of all levels, wherever they ride.

Juliana Furtado

NEVIS
Dirt debutant or mountain biking maven, Nevis delivers the signature Juliana experience in a lightweight package for women seeking smaller sizes.

Our hardtail trail bike fits riders from 4’8” an up, with component and wheel sizes specced specifically to your height.

The medium and small frame sizes have 29 inch wheels, delivering all the high-rolling trail-smoothing benefits synonymous with the 29er movement. Meanwhile the extra-small frame size has 26 inch wheels to maintain low stand over and keep Nevis feeling compact, agile and confidence inspiring.
Available in two models; Segundo and Primeiro.

THE JULIANA RIDE
-Juliana Segundo Mountain Saddle: women-specific
-Juliana Mountain Compact Bar & Grip System: better fit for smaller hands -Wheel, Bar, Stem & Crank Size tailored to your height for optimal geometry -Lightweight Aluminum Frame (Inter-changeable dropouts for single-speed compatibility.)

SIZES
XS: 4’8-5’1″ (26” wheels)
S: 5’1″-5’5″ (29” wheels)
M: 5’5″-5’9″ (29” wheels)

WARRANTY
-Lifetime Crash Replacement Warranty
-5 Year Frame Warranty for original owner

ORIGIN
This is where it started. First launched in 1999, the original Juliana model continues to evolve as the women’s reference for beautifully simple suspension design in smaller sizes. Origin has a lightweight single-pivot design, with one of the lowest stand over heights in the industry for a women’s suspension trail bike.

The extra small frame size comes with 26 inch wheels, keeping Origin as compact and nimble as possible for riders up to 5’1”. 29 inch wheels grace the small and medium frame sizes, working in conjunction with the specially tuned suspension to ensure the ride stays smooth and momentum keeps pulling you forward.

Available in two models (Segundo and Primeiro) and two colorways (Persimmon or Pearl White).

THE JULIANA RIDE
-Juliana Segundo Mountain Saddle: women-specific
-Juliana Mountain Compact Bar & Grip System: better fit for smaller hands
-Wheel, Bar, Stem & Crank Size tailored to your height for optimal geometry
-Lightweight Single-Pivot 100mm travel suspension frame (Angular contact bearings with locking collet
axle ensures pivot stays tight and maintenance is minimized. Aluminum.)

SIZES
XS: 4’8-5’1″ (26” wheels)
S: 5’1″-5’5″ (29” wheels)
M: 5’5″-5’9″ (29” wheels)

WARRANTY
-Lifetime Crash Replacement & Pivot Bearing Warranty
-5 Year Frame Warranty for original owner


JOPLIN
The Queen of rocks and roll. 29” wheels float you through the rough, in a multi-award winning suspension package that effortlessly crowns hills.

Designed and refined for years by Santa Cruz engineers, Joplin represents the height of efficient lightweight suspension technology for a 29” trail bike. Worthy of anything from all day rides to XC racing, we offer three models to suit your needs; from Terco and Segundo, to the carbon fiber Primeiro.

We can’t vouch that the Lord will buy you one… but Joplin certainly makes amends for the lack of high-end women’s mountain bike options that went before.

THE JULIANA RIDE
-Juliana Segundo or Primeiro Mountain Saddle: lightweight & women-specific
-Juliana Mountain Compact Bar & Grip System: better fit for smaller hands
-Bar, Stem & Crank Size tailored to your height for optimal geometry
-Virtual Pivot PointTM (VPP) 100mm travel aluminum or carbon fiber suspension frame: lightest materials & most energy efficient design (Angular contact bearings with locking collet axles ensure pivots stay tight and maintenance is minimized.142×12 thru axle.)

SIZES
S: 5’1″-5’5″ (29” wheels)
M: 5’5″-5’9″ (29” wheels)
L: 5’9″-6’1″ (29” wheels)

WARRANTY
-Lifetime Crash Replacement & Pivot Bearing Warranty
-5 Year Frame Warranty for original owner


FURTADO
Designed to reign over steep and fast terrain, Furtado is the Monarch of the Mountain. Using the latest in Virtual Pivot Point suspension technology, Furtado also adopts the new 27.5” wheel standard to create a snappy, agile ride that descends with ease and defines a whole new era for trail bikes.

Climbing with the efficiency of an XC bike, yet with more love on the rocks than Elizabeth Taylor, this bike marries a unique geometry, spec and design not found anywhere else in the women’s bike industry.

Available in Segundo and Primeiro models, be prepared to see Furtado become “Queen of the Mountain” at enduro races around the globe.

THE JULIANA RIDE
-Juliana Segundo or Pimeiro Mountain Saddle: women-specific
-Juliana Mountain Compact Bar & Grip System: better fit for smaller hands
-Bar, Stem & Crank Size tailored to your height for optimal geometry
-Virtual Pivot PointTM (VPP) 125mm travel aluminum or carbon fiber suspension frame: lightest materials & most energy efficient design (Angular contact bearings with locking collet axles ensure pivots stay tight and maintenance is minimized. 142×12 thru axle.)

SIZES
S: 5’1″-5’5″ (27.5” wheels)
M: 5’5″-5’9″ (27.5” wheels)
L: 5’9″-6’1″ (27.5” wheels)

WARRANTY
-Lifetime Crash Replacement & Pivot Bearing Warranty
-5 Year Frame Warranty for original owner

Image Gallery (9 Photos)

Categories: New products

  • Doug Hamilton

    So on all these bikes except the Furtado, the bars appear to be way higher than the saddle, unless the saddle is jacked to the moon and the stem slammed down and flipped to negative. Not very good design from SC. I pity the poor women having to wrestle these bikes around. Just go with 26″ wheels and make a proper bike for smaller people. It’s really not that hard.

    • cpurds81

      I think it’s just that angle of those photos. If you look on the Juliana website of the side view, the seats are pretty aligned with the saddle. I think the look really sharp!

      Website: http://www.julianabicycles.com/