Spoke Magazine

POC is coming to a store near you… soonish

Posted by Caleb Smith on Thursday July 4 2013

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Brian Buell modelling the full POC kit (helmet, shirt, shorts and gloves as well as pads) on Rotorua’s Be Rude Not To trail.

POC helmets have been so sought after here in New Zealand over the last couple of years that wearing one is pretty much an open invitation to be bombarded with questions as to where and how it was acquired. Well in a few months’ time you’ll no longer have to deal with that as New Zealand wholesaler Wide Open has finally secured the distribution for the much desired Swedish brand! Yup, POC helmets, apparel and protection will be coming to a store near you!

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The official line goes something like this:

Wide Open Distributors is very pleased to announce the addition of Swedish Company POC to our established brands. POC’s mission is to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists.

POC was founded in 2005 and made its first entry addressing the ski racing market. In 2008 it started providing protection for mountain bikes and for 2014 will introduce road bike specific products to the market.

Wide Open will form a strong POC dealer network throughout New Zealand in the coming months and you can expect to see POC product in stores in the next few months.

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Image Gallery (7 Photos)

Categories: Exclusives