Spoke Magazine

will.i.am offers some brand identity advice

Posted by Caleb Smith on Tuesday July 23 2013

The bike industry really needs to take heed of what will.i.am has to say in this truly insightful clip… And they really need to think about India!!!

  • Aidan


    • http://www.spokemagazine.com Caleb Smith


  • Richard

    I’ve never heard so much…I don’t even want to use the word “bollocks”…so much crap. However, I will review my logo immediately, but only because of the whole India revelation.