Spoke Magazine

The Rise of a Buzzword

Posted by Brett S Kennedy on Thursday September 19 2013


There’s no doubt about it, enduro is the buzzword of the moment in mountain biking. Just add it to your latest bike, component, shoe, or apparel and you’ve created a whole new selling point. This film from Tom Teller looks at the rise of enduro racing, which spawned this ‘new’ form of riding bikes uphill, then downhill, on trails.