Spoke Magazine

Must Watch: BRANDON SEMENUK’S RAD COMPANY

Posted by Caleb Smith on Friday April 18 2014

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Thomas Genon – Retallack BC Photo Scott Serfas

Red Bull Media House and NWD Films present the highly anticipated trailer for their new mountain bike feature film Brandon Semenuk’s RAD COMPANY. Premiering June 7, 2014 in North Vancouver, RAD COMPANY chronicles mountain bike icon Brandon Semenuk as he and his handpicked team of riders push the limits of freeride mountain biking and showcase their skills on never-before-seen terrain. “You get the most progressive riding with one of the world’s most talented riders… and the rest of the Rad Company,” explains Executive Producer Derek Westerlund.

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Brandon-Semenuk, Sechelt-BC Photo John Gibson

FEATURED ATHLETES INCLUDE:
Brandon Semenuk (CAN)
Brendan Fairclough (GBR)
Graham Agassiz (CAN)
Yannick Granieri (FRA)
Ryan “R-Dog” Howard (USA)
Matty Miles (CAN)
Thomas Genon (BEL)
Cam McCaul (USA)
James Doerfling (CAN)
Steve Smith (CAN)
Logan Peat (CAN)
Cam Zink (USA)
Nico Vink (BEL)

Inspired by the widely successful “Life Behind Bars” YouTube series now in its 3rd season, RAD COMPANY is the soul and science of exploration as defined by two wheels. The movie features an eclectic soundtrack that flows like your favourite mix tape, while seamlessly meshing all disciplines of mountain biking. Utilising all custom built trails and features in locations such as Fiji, Retallack BC and Utah, the film takes the viewer on an unparalleled cinematic trip showing the beauty, power and depth of mountain biking at its best.

SS---Brandon-Semenuk-Portrait---Retallack-BCTogether, NWD Films and Red Bull Media House have teamed up the world’s top action cinematographers with a leading Hollywood visual effects artist to send you on an ocular experience like never before. Taking an artistic approach with the use of cutting edge lighting techniques and aesthetics to achieve never-before-seen optical effects in action sports filmmaking, the result is a next level cinematic experience and visual style that still stays true to the “all killer no filler” approach the New World Disorder name is famous for. “Working with Red Bull Media House and NWD Films has been a great experience,” says Semenuk. “This whole process has really been a team effort to help create what I can picture in my mind. I cannot say enough about how cool the collaboration is and how supportive everyone has been.”

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Yannick Granieri Retallack, BC Photo Scott Serfas

The premiere of Brandon Semenuk’s RAD COMPANY will take place Saturday, June 7th at The Shipyards at Lonsdale Quay in North Vancouver, Canada. A limited number of tickets are now on sale and are available at http://win.gs/1j1vvAc.

Brandon Semenuk’s RAD COMPANY will be available to purchase on June 8, 2014. Check out the trailer and stay up to date on the film at RedBull.com/RadCompany.