Spoke Magazine


Santa Cruz sold to Cervelo owners

0 By on Sunday July 5 2015 in PRESS RELEASE

Dutch conglomerate adds a major mountain bike brand to its portfolio. ALMERE, the Netherlands (BRAIN) — Pon Holdings, a Dutch conglomerate that owns several bike brands including Cervélo, Focus and Gazelle, has purchased California-based Santa Cruz Bicycles. A Pon statement said that the company will… More ›