COOLEST ROADIE COMPANY EVER?

This vid just in from the UCI.... 'Ritte Van Vlaanderen' could possibly be the coolest road bike company in the world. I recall seeing their bikes on the 'web a while ago and just got a reminder via a friend's Facebook (thanks Jeff!)

Ritte looks to be run by a self confessed rag-tag bunch in the USA, from the look of their website they don't take cycling too seriously, love to take the mick out of the Euros and make some damn sexy looking and no doubt high performance bikes.

Their video series "Behind The Peloton" takes a stab at the Cervelo Test Team series "Beyond The Peloton".... Classic....

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