PRESS RELEASE: TREK LAUNCHES GARY FISHER COLLECTION

Just got an interesting press release about Gary Fisher and Trek Bikes. It seems that the Gary Fisher brand is no longer and it will now live firmly under the Trek brand, presented as Trek: The Gary Fisher Collection. Full press release and video below.

Trek Introduces the Gary Fisher Collection

Fisher Dreamed. Trek Unleashed.

(Waterloo, WI) – Trek Bicycle and bike pioneer Gary Fisher are pleased to announce the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand. The Collection will be distributed exclusively through Trek retailers.

The move dramatically expands exposure for Gary Fisher Collection bikes, which will now be available in 8 times more retail outlets around the world and seen by 10 times more internet viewers. “This makes sense. I love this strategy,” says Gary Fisher. “I’ve been working with Trek on the Fisher Brand since 1996, but this puts me right in the middle of the best team of bike people. I can now bring my ideas to Trek, number one bike brand in the world. Better bikes and more people on those bikes. I love it.”

Adds Trek President, John Burke: “2010 has been a fantastic year for both Trek and Gary Fisher bikes. But we weren’t taking full advantage of the incredible resource we have in Gary Fisher, the man. We realized we could bring Gary’s ideas to many more people by creating the Gary Fisher Collection.”

The Gary Fisher Collection will give Trek retailers access to a unique product lineup of 29ers, Dual Sports, and alternative road and pavement bikes. Trek Director of Product, Joe Vadeboncoeur, sums up the bikes this way: “I used to be the Fisher Product Manager. I’ve been around Gary’s ideas for a long time. This is the strongest lineup of Fisher bikes I’ve ever seen. Trek’s full involvement has only made them stronger. Model year 2011 will be our best year for Fisher ever.”

Trek’s Fisher Collection is online at www.trekbikes.com/fishercollection.

Also there's a good write up on the new models and changes as well as an interview with Gary Fisher product manager Travis Ott over here