TWO FOR THE ARTSY

I love Mogwai. And I love bikes. So does Jonty at Revolution Cycles in Northland, Wellington and he just gave me the heads up on this AMAZING clip. Read the Synopsis below and then watch and listen. You will then love Mogwai and bikes too.

James Bowthorpe is the round-the-world champion cyclist who beat the previous record by an epic 20 days. This summer he found himself in the isolated Norwegian countryside in the middle of a “white” night with director Antony Crook and stylist Glenn Kitson for Crook's film 30 Century Man. "We were so far north the sun never set. I wanted the film to somehow give a sense of what James had achieved and the idea of him being alone, somewhere wild and isolated,” says Crook, who was carrying new demos by Scottish alt-rockers Mogwai at the time of filming. Listening to “How to Be a Werewolf” on repeat while driving around looking for shoot locations, he says, seemed to fit perfectly with the landscape. When Mogwai saw the footage, the group decided to remix the song, tailor-making a version exclusively for the film. The result spectacularly captures the notion of circumnavigating the earth. “We found the perfect backdrop to tell this story of somebody who points his bike at the horizon and then doesn't stop pedalling. It's a film about never giving up,” says Crook. Bowthorpe shares the details of his latest feats here.

This post was stolen from here.