KONA IS BACK - OPERATOR LAUNCHES IN FRANCE

Kona has had to do a bit of brand rebuilding of late; the team shrunk, the bikes were staying the same, but with the introduction of the Magic Link things definitely seem to be on the up and up. This video from the launch of the new Operator and Cadabra series of bikes solidifies it. The video itself is one of the best marketing clips I've seen come from a press camp (I want to go to Colomars NOW!) and the bikes look amazing. I'll update this post shortly with more pics of the new bikes...