Wow! I just read this seriously thought provoking story over on Groundswell.org. Its takes a look at outdoor clothing giant Patagonia's direction to sell less product. Yup, you read that right, they want to limit growth. Company founder Yvon Chouinard has been quoted as saying “We ask our customers to think twice before you buy a jacket from us. Do you need it, or are you just bored? … Since corporations run the government, if you want to change the government, you have to change the corporations. If you want to change the corporations, change the consumers.” It's a pretty seriously interesting read and looks at the idea of making profit for profit's sake and the impacts that has on green consumerism.
Have a read of the story and do check out the comments below as they are as equally thought provoking as the story itself. That said we'd love to hear your thoughts on the matter and how it relates to the bike industry, which, with its model year bike releases, clearly wants you to buy the latest thing as often as possible.
You can check the story out here.