By Caleb Smith on Sunday June 19 2011 in Exclusives
Okay so first up I’d like to apologise for not updating the site while I was away; I had these grand plans but they didn’t eventuate to nowt. Seb’s been doing a stand up job of single handedly looking after the site anyway, so it’s… More ›
By Caleb Smith on Friday March 18 2011
One of Ground Effect’s customers kindly made them this awesome mix tape. As you can see there is a bit of a theme to the collection of songs. And if you don’t get it maybe I should remind you that Ground Effect are based in… More ›
By Caleb Smith on Wednesday December 8 2010
We just got word via Ground Effect that the Heaphy Track is open for riding in May 2011. The New Zealand Conservation Authority has just approved the Kahurangi National Park Management Plan. That means mountain biking is to be trialled on the Heaphy, Flora Saddle… More ›
By Caleb Smith on Tuesday October 5 2010 in Reviews
First they got a Facebook page, now they are publishing their catalogue online via ISSUU, all Ground Effect need to really be a part of the web in 2010 is a Twitter account! Ground Effect’s Summer 2011 range has some solid gems and a bunch… More ›
By Caleb Smith on Tuesday July 13 2010
Well given that Ground Effect is an online only shop (providing rad cycling gear) it’s a little funny it’s taken them a while to get into the whole social networking thing. That said they still haven’t got a twitter account. But as of what looks… More ›
By Caleb Smith on Friday January 29 2010
Or so says Laurence Mote from Ground Effect, pictured here about to tuck into a sweet barrel on the Sumner Bar. More ›
By Caleb Smith on Sunday June 21 2009 in Reviews
Last winter I ponied up and bought a set of NiteFlux Photon Max lights, they were bright, but the beam was a bit narrow and I was sketching out if things got fast. After a summer sitting in my garage I pulled them out only… More ›