The Santa Cruz Syndicate and SRAM/RockShox brands have been synonymous with one another for 8 years, from the inception of the Syndicate in 2004 through 2011. It is with sadness and great respect that we are parting ways in 2012. This has been an incredible… More ›
James Lewis is a bit of a legend. With energy drink in hand, James has got many racers and weekend warriors back on their bike in no time at all. James is in charge of SRAM repairs in New Zealand. This job often takes him… More ›
The worst kept secret since, well, for a while, has been the fact that SRAM were to start making mountain bike wheels. I mean when you own ZIPP, the real question is why has it taken so long. Well with anything SRAM that’s because they’ve… More ›
It’s a high-flying world, this mountain bike business. Schmoozing with celebrities in the plushest venues, getting plied with the finest aperitifs and delicious hors d’ouvres, while getting to see the coolest new products long before the masses do. Well, okay, a couple of Stellas and… More ›
This is by far the best edit to come out of the Red Bull Joyride/Crankworx media smorgasbord. Taylor Sage has been knocking out consistently amazing edits all year for Sram/Truvativ but this one goes one step further. Personal, insightful, and shows the building tension and… More ›
Truvativ continues to pump out amazing videos which say more in three minutes than hours and hours of same-same web edits. This one is a profile of Nathan Riddle, a SRAM sponsored Super-D racer. In it he talks about his racing not being as important… More ›
Here’s a little clip that legendary Irish photographer turned filmmaker Victor Lucas put together for SRAM. It gives us a closer look at the new XO DH carbon cranks and DH specific rear mech. To see the full 15 page PDF outlining everything to do… More ›
This big book of new SRAM products and graphics for 2012 dropped while I was overseas, so some of you may have seen it. There’s some cool stuff in there like 140mm Revelation 29″ forks (page 16) and some pretty trick piggyback Monarch rear shocks… More ›
Brian Vernor, Black Cat Cycles and SRAM bring the goodness in part two of the Black Cat/NAHBS video documentary. More ›
It’s done! I can’t believe it. Two weeks ago I just had a frame, then on Friday I had the SRAM bits and pieces and then today wheels and a fork, and now I have a 140mm travel 15.1kg/33 pound (I never said it would… More ›
Sponsorship-wise, Fox and Santa Cruz own the Downieville Classic. Last year though SRAM decided it was time to step up and pretty much took over the Ashland 12 Mile Super D, adding the Avid Chainless Challenge to the mix. Well the Ashland race is on… More ›
Trek/SRAM rider Rene Wildhaber may not be a household name in New Zealand, but the dude is the business when it comes to Super D’s and general all mountain domination… With 6 Megavalanche wins under his belt I wouldn’t be too surprised if SRAM didn’t… More ›
I just received the belated press release for the new 2010 Avid Code brakes. The old models were insanely popular with DH riders and freeriders the world over and after a few years of getting no love and overshadowed by the Elixir, Avid shows the… More ›