Spoke Magazine

Tag: Sram

SRAM Release new Rise 60 XC Wheels

0 By on Friday August 22 2014 in New products

And here all you XC racers are thinking this All-Duro thing had left you by the wayside, well SRAM’s announcement of a new XC wheelset today should get you pretty damn excited. For starters it’s SRAM’s first hookless bead rim and then it’s packed with… More ›

SRAM XX1 x Jerome Clementz

0 By on Friday November 16 2012 in Racing

I’ve had this video in its raw form on my computer for about a month now. I was trying to decide whether or not to just post it on the Spoke Vimeo page and then bam! after sleeping on it for months the folks at… More ›

Steve Smith: Wandering

0 By on Thursday August 30 2012 in Off topic, Racing

http://youtu.be/3srUYgfZ7cs Adrian Marcoux and T Sage once again bring an entertaining and insightful look at the life of Canadian SRAM shredder Steve Smith. At over eight minutes it demands a bit of your day, but a time vampire it is not. More ›

SRAM gets direct with its dealers

0 By on Thursday August 16 2012 in Exclusives, Off topic

The last time I was in Aussie the Australasian SRAM HQ was being run out of Rob Eva’s home office (it wasn’t your average home office mind you). Recently however they’ve stepped up their game and set up their new service centre, showroom, offices and… More ›

SRAM Grip Shift is back!

3 By on Wednesday February 15 2012 in New products

SRAM just posted up this little video about Jaroslav Kulhavy’s win in Champéry on prototype 2012 Grip Shift. What they failed to mention is this working prototype was offered to all of the SRAM XC racers but only Jaro was prepared to roll the dice. I’m… More ›

SRAM XO

1 By on Tuesday August 9 2011 in Exclusives, New products, Reviews

SRAM XO has been around for ten years now and in that time it has shown that there is an option other than Shimano. What started out as a rear mech has grown until in 2010 SRAM launched a complete XO groupset and this year… More ›

Four Long Years: Brandon Semenuk at Joyride

2 By on Tuesday August 9 2011 in Off topic

This is by far the best edit to come out of the Red Bull Joyride/Crankworx media smorgasbord. Taylor Sage has been knocking out consistently amazing edits all year for Sram/Truvativ but this one goes one step further. Personal, insightful, and shows the building tension and… More ›