RockShox Rear Shox Tune Camp
RockShox have just released this little video that gives an insight into what goes down when they are custom tuning a shock for a specific bike in a company’s range (in this case Rocky Mountain). More ›
Tag: Sram
SRAM launch Type 2 Rear Derailleur
Last week in Santa Cruz Seb Kemp went disguised as me to the SRAM Trail House product launch. A bunch of rad new trail goodies from SRAM were unveiled but today we can only talk about one thing, but it’s a pretty exciting thing all… More ›
SRAM Grip Shift is back!
SRAM just posted up this little video about Jaroslav Kulhavy’s win in Champéry on prototype 2012 Grip Shift. What they failed to mention is this working prototype was offered to all of the SRAM XC racers but only Jaro was prepared to roll the dice. I’m… More ›
SANTA CRUZ SYNDICATE THANKS SRAM FOR 8 YEARS OF SUPPORT
The Santa Cruz Syndicate and SRAM/RockShox brands have been synonymous with one another for 8 years, from the inception of the Syndicate in 2004 through 2011. It is with sadness and great respect that we are parting ways in 2012. This has been an incredible… More ›
Frankly Thursday – James Lewis
James Lewis is a bit of a legend. With energy drink in hand, James has got many racers and weekend warriors back on their bike in no time at all. James is in charge of SRAM repairs in New Zealand. This job often takes him… More ›
SRAM launches carbon MTB wheelset (and an alloy one)
The worst kept secret since, well, for a while, has been the fact that SRAM were to start making mountain bike wheels. I mean when you own ZIPP, the real question is why has it taken so long. Well with anything SRAM that’s because they’ve… More ›
Cue the new stuff: SRAM 2012 product pool
It’s a high-flying world, this mountain bike business. Schmoozing with celebrities in the plushest venues, getting plied with the finest aperitifs and delicious hors d’ouvres, while getting to see the coolest new products long before the masses do. Well, okay, a couple of Stellas and… More ›
Four Long Years: Brandon Semenuk at Joyride
This is by far the best edit to come out of the Red Bull Joyride/Crankworx media smorgasbord. Taylor Sage has been knocking out consistently amazing edits all year for Sram/Truvativ but this one goes one step further. Personal, insightful, and shows the building tension and… More ›
Truvativ x Nathan Riddle
Truvativ continues to pump out amazing videos which say more in three minutes than hours and hours of same-same web edits. This one is a profile of Nathan Riddle, a SRAM sponsored Super-D racer. In it he talks about his racing not being as important… More ›
SRAM DH XO teaser video (and now the full PDF spec sheet)
Here’s a little clip that legendary Irish photographer turned filmmaker Victor Lucas put together for SRAM. It gives us a closer look at the new XO DH carbon cranks and DH specific rear mech. To see the full 15 page PDF outlining everything to do… More ›
Introducing the SRAM 2012 product line.
This big book of new SRAM products and graphics for 2012 dropped while I was overseas, so some of you may have seen it. There’s some cool stuff in there like 140mm Revelation 29″ forks (page 16) and some pretty trick piggyback Monarch rear shocks… More ›
BRIAN VERNOR X BLACKCAT X TRUVATIV X NAHBS: PART TWO
Brian Vernor, Black Cat Cycles and SRAM bring the goodness in part two of the Black Cat/NAHBS video documentary. More ›
NINER WFO9 – IT'S DONE
It’s done! I can’t believe it. Two weeks ago I just had a frame, then on Friday I had the SRAM bits and pieces and then today wheels and a fork, and now I have a 140mm travel 15.1kg/33 pound (I never said it would… More ›
PROTOTYPE WTB STRYKER WHEELSET
Sponsorship-wise, Fox and Santa Cruz own the Downieville Classic. Last year though SRAM decided it was time to step up and pretty much took over the Ashland 12 Mile Super D, adding the Avid Chainless Challenge to the mix. Well the Ashland race is on… More ›