Well given that Ground Effect is an online only shop (providing rad cycling gear) it's a little funny it's taken them a while to get into the whole social networking thing. That said they still haven't got a twitter account. But as of what looks like a few weeks back they now have a Facebook site where you can tell them how much you love them, or don't (those are the perils of entering the online social networking community). You can friend Ground Effect here.
We put three pairs of ladies shorts from Ground Effect, DHaRCO and Liv to the test this summer, check out our testers thoughts here.
Five of the best trail jersey's in the Southern Hemisphere, tried and tested.
Ground Effect does good, their customers do too.
Upper Hutt gets its flow on.
Claudio Caluori and Cedric Gracia take you on the DHI course of the 2015 UCI MTB World Champs.
The BBH Crew are the French trio of Bryan Regnier, Maxime Mauvais and young filmmaker Leon Perrin...