First they got a Facebook page, now they are publishing their catalogue online via ISSUU, all Ground Effect need to really be a part of the web in 2010 is a Twitter account! Ground Effect's Summer 2011 range has some solid gems and a bunch of new and revised stuff that's well worth checking out. The old Ankle Biters and Toe Rags were awesome merino socks and I wouldn't have thought they could be improved upon, but the new versions of both feature a new X Rated elastic arch which keeps your foot totally snug. The Juggernauts have been given another makeover and now feature open front pockets and come in a subtle new understated colour, Bitter Brown. And then there is my favourite, the new Zip Tie (but only in the blue). Since it turned up two weeks ago I've been wearing it on every ride, it's a cool top that mixes road functionality with off-road styling. It's got three back pockets for stashing stuff and a full length zip for summer (when it arrives). There's plenty more updates but those are my picks and they have already had some serious time on Wellington singletrack.
We put three pairs of ladies shorts from Ground Effect, DHaRCO and Liv to the test this summer, check out our testers thoughts here.
Five of the best trail jersey's in the Southern Hemisphere, tried and tested.
Ground Effect does good, their customers do too.
Upper Hutt gets its flow on.
A 170mm 29er built to go fast as hell, and only weighs 14.4kgs with an aluminium frame. Banshee build one hell of a bike, and the new Titan lives up the hype. Get the low down inside
A new Tallboy that redefines it’s image. No longer just an XC trail bike. This thing decend’s as good as it climbs. Maybe better? Get the details inside.
The Meta TR 29, the new 130mm travel beautiful brushed alloy trail rig from Commencal just passed through the office recently. A solid, well-priced build makes this a very good option for a lot of people wanting that perfect blend between fun and pain. The go-everywhere, do-everything Meta in a neat little bundle.
One of the supercars of the modern era, the Pivot Firebird has been on the lips of everyone this past year. With Ed Masters piloting one to all sorts of reults, we got the Rod Bardsley to swing his leg over a Firey Bird and deliver some wise words of his own.
Santa Cruz have reached into their bag of tricks, and conjured up the all new Hightower. A completely revised version of their extremely popular 150mm 29er. We got to get an early ride aboard this beautiful machine on some equally stunning dirt. Here’s the lowdown…
Afton are another newcomer in what seems a flood of new shoe brands, but the stylish look and comfort have got everyone talking. Want to be the snazziest dude among your mates? Look no further.