First they got a Facebook page, now they are publishing their catalogue online via ISSUU, all Ground Effect need to really be a part of the web in 2010 is a Twitter account! Ground Effect's Summer 2011 range has some solid gems and a bunch of new and revised stuff that's well worth checking out. The old Ankle Biters and Toe Rags were awesome merino socks and I wouldn't have thought they could be improved upon, but the new versions of both feature a new X Rated elastic arch which keeps your foot totally snug. The Juggernauts have been given another makeover and now feature open front pockets and come in a subtle new understated colour, Bitter Brown. And then there is my favourite, the new Zip Tie (but only in the blue). Since it turned up two weeks ago I've been wearing it on every ride, it's a cool top that mixes road functionality with off-road styling. It's got three back pockets for stashing stuff and a full length zip for summer (when it arrives). There's plenty more updates but those are my picks and they have already had some serious time on Wellington singletrack.
We put three pairs of ladies shorts from Ground Effect, DHaRCO and Liv to the test this summer, check out our testers thoughts here.
Five of the best trail jersey's in the Southern Hemisphere, tried and tested.
Ground Effect does good, their customers do too.
Upper Hutt gets its flow on.
We take the new Niner RLT 9 carbon gravel bike for a spin around beautiful Mackenzie Country, then home for a month to see how she goes..
Rumours of an all new carbon Kona Process seem to be true as spy photos of the prototypes emmerge from EWS Whistler
Specialized's E-bike the Levo just got a few upgrades - Carbon frame, new motor and more range making an already great bike into something special (pun intended)
Trek have launched a new proprietary suspension design as part of their partnership with Penske Racing Shocks called RE:aktiv with Thru Shaft check it out...
Specialized have completely re-designed and re-built their Epic, check out the new lighter, faster, smarter Epic
We managed to get hold of the new Intense Carbine before the official release date so we could get a