First they got a Facebook page, now they are publishing their catalogue online via ISSUU, all Ground Effect need to really be a part of the web in 2010 is a Twitter account! Ground Effect's Summer 2011 range has some solid gems and a bunch of new and revised stuff that's well worth checking out. The old Ankle Biters and Toe Rags were awesome merino socks and I wouldn't have thought they could be improved upon, but the new versions of both feature a new X Rated elastic arch which keeps your foot totally snug. The Juggernauts have been given another makeover and now feature open front pockets and come in a subtle new understated colour, Bitter Brown. And then there is my favourite, the new Zip Tie (but only in the blue). Since it turned up two weeks ago I've been wearing it on every ride, it's a cool top that mixes road functionality with off-road styling. It's got three back pockets for stashing stuff and a full length zip for summer (when it arrives). There's plenty more updates but those are my picks and they have already had some serious time on Wellington singletrack.
We put three pairs of ladies shorts from Ground Effect, DHaRCO and Liv to the test this summer, check out our testers thoughts here.
Five of the best trail jersey's in the Southern Hemisphere, tried and tested.
Ground Effect does good, their customers do too.
Upper Hutt gets its flow on.
New to the NZ market, Whyte have a serious competitor in the ever popular playful 29er category.
Specialized have given their category-defining Ebike the Levo a ground-up re-design. Taking everything they learned from the 3 years spent developing the new Stumpy, they’ve crafted an entirely new Levo chassis.
A well priced carbon offering from Canyon, that delivers on more than just bells and whistles.
Kona have introduced two 29’ers into their ever popular Process range, and we check out what they have to offer.
Specialized release their re-engineered Stumpjumper to the masses; and they didn’t disappoint.
Legendary freerider Graham Agassiz is looking for a riding buddy in his hometown of Kamloops. Enter Max, an 8 year old ripper and the brand new Kona Process 24 kids' bike.