First they got a Facebook page, now they are publishing their catalogue online via ISSUU, all Ground Effect need to really be a part of the web in 2010 is a Twitter account! Ground Effect's Summer 2011 range has some solid gems and a bunch of new and revised stuff that's well worth checking out. The old Ankle Biters and Toe Rags were awesome merino socks and I wouldn't have thought they could be improved upon, but the new versions of both feature a new X Rated elastic arch which keeps your foot totally snug. The Juggernauts have been given another makeover and now feature open front pockets and come in a subtle new understated colour, Bitter Brown. And then there is my favourite, the new Zip Tie (but only in the blue). Since it turned up two weeks ago I've been wearing it on every ride, it's a cool top that mixes road functionality with off-road styling. It's got three back pockets for stashing stuff and a full length zip for summer (when it arrives). There's plenty more updates but those are my picks and they have already had some serious time on Wellington singletrack.
We put three pairs of ladies shorts from Ground Effect, DHaRCO and Liv to the test this summer, check out our testers thoughts here.
Five of the best trail jersey's in the Southern Hemisphere, tried and tested.
Ground Effect does good, their customers do too.
Upper Hutt gets its flow on.
Afton are another newcomer in what seems a flood of new shoe brands, but the stylish look and comfort have got everyone talking. Want to be the snazziest dude among your mates? Look no further.
The Flat pedal shoe market has thickened recently, and one brand leading the charge is Ride Concepts. We did some skids this summer in a long term test, and are stoked there is a new player in the mix.
The Orbea Rallon is a hot topic. Good looking and extremely well put together, this pedigree machine gets the carpark talking. We got to spend a few days aboard the Spanish rig and collated some thoughts inside.
We got to spend some of our summer thrashing around on this beast. A user friendly 180mm do it all park bike, that’ll pop jumps and rip turns till the cows come home. Get in.
Two bikes for the price of one? Canyon’s new Strive enters with 29” wheels and a revised shapeshifter giving you a 135mm trail bike and a 150mm enduro weapon at the press of a button. Does it live up to the hype?
We take a look at Whyte’s short travel 130mm 27.5 trail which has all the hallmarks of their bigger rigs. This bike questions the big travel trends and makes us take a look at what we actually require out of a bike. Is big actually better?