First they got a Facebook page, now they are publishing their catalogue online via ISSUU, all Ground Effect need to really be a part of the web in 2010 is a Twitter account! Ground Effect's Summer 2011 range has some solid gems and a bunch of new and revised stuff that's well worth checking out. The old Ankle Biters and Toe Rags were awesome merino socks and I wouldn't have thought they could be improved upon, but the new versions of both feature a new X Rated elastic arch which keeps your foot totally snug. The Juggernauts have been given another makeover and now feature open front pockets and come in a subtle new understated colour, Bitter Brown. And then there is my favourite, the new Zip Tie (but only in the blue). Since it turned up two weeks ago I've been wearing it on every ride, it's a cool top that mixes road functionality with off-road styling. It's got three back pockets for stashing stuff and a full length zip for summer (when it arrives). There's plenty more updates but those are my picks and they have already had some serious time on Wellington singletrack.
We put three pairs of ladies shorts from Ground Effect, DHaRCO and Liv to the test this summer, check out our testers thoughts here.
Five of the best trail jersey's in the Southern Hemisphere, tried and tested.
Ground Effect does good, their customers do too.
Upper Hutt gets its flow on.
Industry Nine have just released an insane new range of hubs called Hydra, which have a mind blowing 690 points of engagement.
Mons Royale well known for their technical merino wear, have made a huge leap into the bike market with a solid range of merino gear. Find out more on their latest offering; the momentum short.
Goodyear has recently begun a foray into the cycling world, and we got a chance to test out their latest downhill offering; the Newton.
Smith makes a welcome return to the bike helmet world here in New Zealand with the all new Forefront 2, a stylish looking evolution of the original Forefront that put them on the map.
We take a look at Bike Yoke’s Revive seatpost with its cutting edge design and revive valve…check out what we think..
A nimble goat that likes to stretch it’s legs? The all new Instinct has been a staple in our garage for some time now, and it might be one of the better all rounders we have had the pleasure of riding.