http://vimeo.com/32500026 As you all well know Bjørn Enga was the mastermind behind the Kranked series of mountain bike movies. After a while he moved onto other filmmaking pastures, like making yoga movies. He came back to mountain bike movies for a brief spell which included the section which launched three lads' own movie making careers. Some time around some time whenever he launched Kranked Bikes which are rad little schralping mountain bikes for pint sized rippers.
The above video is an example of cross platform pollination (or some other janky term) between Bjørn's movie making and bicycle marketing creative mind. Don't worry it isn't beer they are drinking. It's root beer. It's just for fun.