While I was trying to figure out why Giant would let Rosara Joseph go just at the beginning of the North American Enduro movement, this latest announcement from Giant has gone some way towards making up for that; Katie Holden shreds! Mountain bike athlete Katie Holden has joined Liv/giant family. “We’re stoked to have Katie join our program,” said Jackie Baker, Liv/giant Global Product Marketing Manager. “Our brand is dedicated to helping female cyclists reach their goals, and Katie’s personality and riding style will help to inspire women around the country and the world to fulfill their potential as riders. Katie’s product feedback will be invaluable as Liv/giant explores expanding its off-road reach in the future.”
Not only does 2013 mean a new partnership for Katie, it also means a shift from racing to endeavors focused around trips, events and media. “I am incredibly excited about this,” exudes Katie, “it basically takes my strengths and everything that I am super passionate about and puts them together into a package that is who I am from the core. Travel has been a huge part of my life for as long as I can remember, so being able to keep exploring the world with my bike, connecting with people and communities along the way is incredible. I am excited to share my adventures, and inspire women to try new things and push themselves to step outside their comfort zones.”
Katie is already off on a new adventure for Liv/giant, headed to Jamaica with her Trance X1 W to ride and shoot with noted photographer Ian Hylands. “When I go out for a ride, it is really important that my bike perform on the rough stuff as that is my favorite thing to ride. The Trance X1 W works because it pedals efficiently and it lets me ride whatever my heart desires...steeps, gnar, jumps, drops.” says Katie, “It is pretty awesome to be able to jump on my bikes right out of the box and get loose. The geometry is spot on and the Maestro suspension feels so good!”
Since Katie travels so often, she encourages you to reach out if you see she is in your area, “I love nothing more than riding with new people in new places,” says Katie, “I want hear from you.” Watch the Liv/giant USA Facebook page for upcoming rides and events.