The project is the brain child of Destination Great Lake Taupo (DGLT), and is the result of close collaboration between DGLT, DOC, Bike Taupo and a number of tourism operators who have a direct involvement with the use of the trails.
Bike Taupo Chairman Rowan Sapsford said, “These videos are a fantastic tool that showcase the amazing bike trails in and around the area. I think we’ve set a benchmark for other regions to follow here, both in the standard of our trails and also how we tell the world about them.”
The project has resulted in the development of a complete digital and print media kit; the prime piece of collateral being a video guide for each trail presented by Sarah Ulmer, New Zealand Cycleways ambassador and former Olympic cyclist. Each video contains sufficient information for novice riders through to experts to determine which trail is best for them and their riding party.
The videos are further supported with images, text descriptions, maps and track profiles that will be available for anyone to utilize and publish free of charge.
Nine videos were released to the public yesterday covering the following trails: Lions Walk, Rotary Ride, Tongariro River Trail, five sections of the Great Lake Trail (Waihaha, Waihora, Orakau, K2K and W2K) and Tree Trunk Gorge.
DGLT Sales and Marketing Manager Zelia Horrell said, “We see this as the completion of stage one of the project and in the coming months plan to release more interactive content as well as additional trails.”
Tourism New Zealand CEO Kevin Bowler said, “We're really impressed with this initiative. This new collateral is a great asset for promoting cycling holidays in New Zealand and provides a resource for media, trade and consumers alike to engage with."
The published material can be viewed on the DGLT website at www.GreatLakeTaupo.com/BikeTrails