Those cats at NSMB are like the little engine that could. The Thomas of mountain bike media if you will. Somehow they just keep coming up with quality original content that you wish you had thought of and this morning they went and did it again. I do doubt they filmed it in a morning, but this look inside the beating heart of Kona’s Bellingham, USA head office is one of the coolest behind the scenes glimpses of a bike company we have watched. NSMB also have a full photo set to go with this so be sure to head over there (after you have watched it here of course.