WHY RIDE

In the beginning, they were heading on a trip to shoot a series of BMX pictures with a medium format camera at different rare locations in between the cities of Granada and Malaga in Spain.

Then, just over a week before they were about to start their journey. On the evening of November 13th, the world was shaken once again by terrorists attacks in Paris. Amongst the victims that day at Ba-Ta-Clan was Mathias Dymarski ( BMX rider and friend of Martin) as well as his girlfriend Marie Lausch.

Several months earlier, Mathias and Martin were riding together at many of the spots they were planning to shoot at, and despite the circumstances the guys decided to continue with the shoot.

Now their project has turned into a tribute to life; too often challenges and loses are viewed as an excuse for failure or as a way to justify unproductivity and idleness. Martin's dedication showed us, that hard times that life throws at us can lead to great outcomes, if we can focus our energy in the right way.

Find out more:

whyrideproject.com/