Kona has had to do a bit of brand rebuilding of late; the team shrunk, the bikes were staying the same, but with the introduction of the Magic Link things definitely seem to be on the up and up. This video from the launch of the new Operator and Cadabra series of bikes solidifies it. The video itself is one of the best marketing clips I’ve seen come from a press camp (I want to go to Colomars NOW!) and the bikes look amazing. I’ll update this post shortly with more pics of the new bikes…
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.