Kona has had to do a bit of brand rebuilding of late; the team shrunk, the bikes were staying the same, but with the introduction of the Magic Link things definitely seem to be on the up and up. This video from the launch of the new Operator and Cadabra series of bikes solidifies it. The video itself is one of the best marketing clips I’ve seen come from a press camp (I want to go to Colomars NOW!) and the bikes look amazing. I’ll update this post shortly with more pics of the new bikes…
The 17th edition of Red Bull Rampage saw some of the world’s most technical riders sketch dream lines into the Utah rock
The all-new ONE-TWENTY and ONE-SIXTY FR promise to “crank up the volume” on your next ride
“Mountain bikes and World Cup racing was option one…and option one was the only option”
Wellington’s Get Lost Cycling hosts the inaugural GROMPAGE film festival – and everyone’s invited
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