Shimano made some pretty good marketing decisions this year, but by far the best one was setting up a friendly feud between Derek Frankowski and Ryan Gibb at Lifcycles vs the Anthill posse (formally The Collective). What we get is a whole slew of MTB feature quality parts, crammed into something masquerading as an ad. At the end not only do you want to go for a ride but you want to buy a new Shadow derailleur and a front shifter actually designed for two chain rings!

Red Bull Rampage 2023
The 17th edition of Red Bull Rampage saw some of the world’s most technical riders sketch dream lines into the Utah rock