Shimano made some pretty good marketing decisions this year, but by far the best one was setting up a friendly feud between Derek Frankowski and Ryan Gibb at Lifcycles vs the Anthill posse (formally The Collective). What we get is a whole slew of MTB feature quality parts, crammed into something masquerading as an ad. At the end not only do you want to go for a ride but you want to buy a new Shadow derailleur and a front shifter actually designed for two chain rings!

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