Okay so it ain’t mountain biking, in fact it’s not even close, but it’s a pretty sweet way of getting the life jacket message across. Hell it could be about bike helmets!
Kiran MacKinnon is a human dyno. When Santa Cruz Bicycles needs to test, experiment and validate suspension then Kiran is the one of the main people we call on to do that work. Not only is he an extremely talented bike rider and incredibly knowledgeable about suspension, but he can actually interpret and translate what he’s feeling in a way that he can communicate to the rest of the engineering team. This enables them to cross-reference the data they’ve collected with real life, on-trail experience to build better bikes and provide the right setup for our riders. We’re constantly refining our VPP™ suspension as well as the damping tunes shocks we spec on our bikes in order to make sure our bikes ride really, really good.