Beat Zaugg- CEO of Scott Sports is pleased to announce that Scott Sports SA plans to take an equity interest in Sheppard Industries. Zaugg said: “I was most impressed with the capability and resources of Sheppard’s world-class organization and I realized that working in a closer relationship would create real benefit for our dealers and consumers.”
Sheppard Industries has entered into an agreement to distribute the renowned Scott Sports range of cycling products into the New Zealand and Australian markets starting from the 2011 product line. John Struthers, CEO and owner of Sheppard Industries is excited about the future with Scott Sports “this is a most welcome and strategic initiative from Scott Sports and is a great opportunity for our business. For us it is the ideal partnership combining the strengths of the world’s leading bicycle brand with the knowledge, experience, resources and market understanding of a successful Australasian based company. We are rapt to be distributing their quality range of products and it’s an exciting future for us, our dealers and our customers”
Scott Sports is a world leader in the development, manufacturing, sales and marketing of high end performance products intended for biking, winter sport, motorsport and running. Scott Sports SA is a 100% Management owned company, with over 450 employees and distribution in more than 50 countries.
Sheppard Industries is a family owned business based in both New Zealand and Australia and is the successful distributor of many global bicycle industry brands as well as its own product lines. It has been owned and operated by John Struthers and his family for the past 28 years and is the largest bicycle wholesaler in Australasia.
In New Zealand, Colorado Traders will hand over the Scott bicycle part of their business to Sheppard Industries in May 2010. For the Australian market the distribution of Scott products will be handled parallel between Sheppard Industries and Sola.
All involved parties will work out solutions to protect existing Scott dealers.
Zaugg and Struthers agreed that “this exciting synergy of two great companies is a solid base for growing the Scott brand in these two strategic markets”.