Specialized just dropped this short, sweet and pretty funny little clip reminding us that Martin Söderström is frickin’ rad. It also takes a look a look at how his fellow Specialized employees are adjusting to life with their newest co-worker.
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.