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Spoke senior photographer Sven Martin is well-known for his amazing shots, but how he gets them, well if you’ve ever witnessed him at a World Cup or Crankworx you’ll have gotten tired just watching him lugging around enough equipment for two guys. SRAM have put together this cool look into the Silverback working the Whip-Off Worlds at Crankworx Whistler last week…

The check really isn’t the motivation. Nor is the title, for most. It’s about style — and fun with friends. And its lasting legacy is its imagery. Those magical moments in time that are captured in photography — instances of pure mountain bike magic — are passed from friend to friend and become the inspiration that fuels the next million mountain bike rides.

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