How can you not love Tom Ritchey, he’s one of the only MTB pioneers who has made the transition from the late 70s (possibly birth) to now and kept the same mustache. He sponsored the greatest cross-country racer of all time and he’s still going strong. This beautiful little portrait of him on roads and trails which inspire him is well worth a watch.
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.