Tim Pierce has come a long, long way from printing shitty T-shirts that showed us love for the hardtail mountain bike. These days he can be found filming and producing prime time TV advertisements or amazing pieces like this look at legendary Wanaka snowboarder Will Jackways. Whether you like snowboarding or not this clip is worth the watch and ten minutes you’ll be glad you spent glued to the screen.

Press Release | RockShox Product Announcement MY23
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.
Nice.