Oh my goodness… Powell’s VCJ-drawn Ripper graphic got ripped by Specialized in the early 90s! I had no idea! I’ve just checked out Rip the Ripper, a book showcasing some classic Ripper rip-offs over the past 25 years but this Specialized effort takes the cake as the worst of all time.
Press Release | RockShox Product Announcement MY23
Jimmy Norris May 27, 2022
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.
The Pulp Traction ad from the same era was pretty bad too http://www.gregstumpproductions.com/images/PulpTraction.jpg
The Pulp Traction ad from the same era was pretty bad too http://www.gregstumpproductions.com/images/PulpTraction.jpg