Who is Spoke?

Spoke is you. The riders, writers and rat bags who set out on their bikes no matter the weather to push the boundries. You set the challenge, take the photos and write the article. Spoke would be pretty dull without you. Spoke has put the power in the hands of the riders of NZ since 2001 and is set for another 20 more years. 

Every Spoke issue is a documentation of the weird and wonderful you won’t find online. We believe print is reserved for those who crave more than the endlessly scrolling online content. More detail to inspire you to challenge yourself just like those featured in every issue. More stories of local legends going global with their hard earned talents. More stoke to keep you fired up about riding everyday and progressing.  


Spoke was created in 2001 by Caleb Smith and Emma Gee as a response to the vast amount of generic mountain bike magazines available at the time. Spoke strives to bring a fresh and innovative look at mountain biking through original content, bold design and high quality production value. 

It provides an unbiased look at the lives and activities of mountain bikers in Aotearoa, consistently pushing the boundaries of mountain bike photography. Spoke is published three times a year – March, September and December – and is available throughout New Zealand and online at our webshop.

The Team

Spoke has developed a strong family of contributors over the years, their creativity and dedication is highly valued among our small team. We also actively encourage new voices and eyes into our throng, which helps keep perspectives fresh and provides balanced yet varied points of view on all aspects of mountain biking and the unique people and extraordinary places that make our sport so great.

We recognise the divide between women and men in MTB and as a result we are always looking for ways to break down the barriers. We encourage women and girls to contribute to the Spoke publication when ever they want. Women’s riding is the fastest growing part of our sport and we are all for supporting this growth and development. We believe mountain biking is to be enjoyed by anyone, anywhere, of any persuasion, and our aim is to make this evident in the content of every issue we produce. 

Be the voice you want to hear, the image you want to see, by dropping us a line.



Neil Kerr – Owner & Editor

Neil’s love for the print format all started with NZ Skier mag, which dates back to 1982. Since then Neil has taken over the ownership of Spoke and has managed to add another magazine to the media house in the form of Charge.  

Geoff Wright - Content Manager & Assistant Editor

With a background in Industrial Design, Geoff has found his calling at Spoke writing product reviews and keeping you bang up to date with the latest innovations coming out of the mountain bike industry.

Sam Baker - Graphic Designer

Sam has as much flare off the bike as he does on it. His distinct graphic style has defined the magazines look for the past few years and his experience as an aggressive rider has found him reviewing most the long travel rigs we get sent.