Press Release | RockShox Product Announcement MY23

Sram/RockShox – May 27th, 2022

Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.

Read More »

Press Release | Canyon Refocus on Speed with the new Strive CFR

Born inside the tape | Canyon Refocuses on Speed with the new Strive CFR | Since Barel first rode it to victory at EWS Finale Ligure in 2014, the Strive has staked its claim as one of the fastest Enduro bikes on the hill. With heaps of podiums and an overall Enduro World Series title to its name, it would have been simple to pick a new paint job for 2022 and carry on.

Read More »

Press Release | The New Santa Cruz Megatower

Be honest, it’s all about the descent. When World Champs like Greg Minnaar and Jackson Goldstone aren’t on their office bikes, they’re often throttling a Megatower for all it’s worth. Because 165mm of VPP® lower link travel is more than enough to feel just like the Syndicate. A ±63-degree adjustable head tube angle coupled to a 170mm fork and 29-inch wheels delivers the high-speed security of a downhill bike. Yet the 78-degree seat angle and size-specific geo maintain the Mega’s mega ability to climb, retaining its reputation as the perfect choice for knocking out big gravity rides and DH park laps.

Read More »
Vinny Armstrong joins ilabb International Team

Press Release | Vinny Armstrong Joins ilabb International Team

Press Release: ilabb
We’re excited to partner with this absolute shredder who will be joining our global team. Vinny has made her mark on the freeride scene winning multiple Crankworx Whip-Offs, building and riding epic lines at Red Bull Formation in Virgin, Utah for the last 2 years running – known as one of the most iconic freeride landscapes in the world and she continues to crush whatever comes her way. Vinny has a bright future ahead and we’re honoured to be on the global stage with her this season!

Read More »

Press Release | Ride Concepts Welcomes Carson Storch and Bas Van Steenbergen to its Factory Team

Reno, Nev. (Mar. 02, 2022) – Freeride legends Carson Storch and Bas Van Steenbargen join the Ride Concepts Factory Team as part of a family of global athletes who lay it out on the line, day in and day out. As seen in live broadcasts, viral edits, binge-worthy videos and international elite racing, the Ride Concepts Factory team sets a benchmark for mountain biking greatness across disciplines and around the globe.

Read More »