Dirt Report Launches for Queenstown and Wanaka Peak Season
Destination Queenstown and Lake Wānaka Tourism have partnered up this biking season to produce Dirt Report, a weekly round-up of all things biking in the district. The first in this online series is already live and covers conditions, events, showcases biking locations, new trails and local talent.
Destination Queenstown Chief Executive Paul Abbot says this new initiative is about raising the profile of the world class biking available across Queenstown and Wānaka. “There has been significant investment, time and mahi put in, from both the business and biking communities, to the point that we now offer some of the most diverse riding in the country. Our district has four bike parks and thousands of kilometres of tracks that cater to a wide variety of biking styles and abilities.”
Lake Wānaka Tourism General Manager Tim Barke shares this view adding internationally, the emerging trend is that travellers are seeking a slower pace on their holidays, to connect more with the local community, and unwind in the environment. ”I think biking naturally aligns with this and that we should see considerable interest nationally in this space, and internationally when borders reopen,” says Mr Barke.
The Dirt Report will have a similar format to the well-established Mountain Watch Snow Reports that the two organisations have been working on together for the past few years. Published weekly throughout the peak biking season, until the end of March 2022, the first video in the series features Bike Glendhu‘s Elmo Cotter as well as local rippers Mica Drake and Thomas Benson.