The team at ilabb are stoked to announce that Brook MacDonald will be releasing his first collaboration line of product at CrankWorx; Brook joins the elite group of athletes in Levi Sherwood, Mike Whiddett and Ben Townley who have had hugely successful global collaborations with ilabb in the past year. Brook is part of the hugely successful GT Factory Racing and Red Bull family of athletes.

Product will be available exclusively at CrankWorx Rotorua, to be followed by a global release. This is the first of several announcements from ilabb relating to the MTB scene, with more news to follow relating to global partnerships, major athlete signings and events planned for 2016.

ilabb is a highly successful action sports and youth culture inspires streetwear brand, with a fast growing team of global athletes, talented designers and world class team members. Founded in 2007 by two motocross racers, Seadon Baker and Matt Saunders, ilabb was born of a desire to see personality and street fashion injected into the action sports scene. ilabb’s mantra is “we’re all in this together”, a statement used to unite the internal team with the company’s vision. The mantra is also an invitation for fans to be part of our community – the ilabb family, people creating, consuming, growing and defining the brand’s journey together.

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