Anthill don’t sleep. Since finishing Follow Me they wrapped up their story of XTR (among other things) and most recently put together that sweet looking Easton EC90 video we posted a few days ago. Well coming hot on the heels of last year’s Follow Me (remember it had Gee and Stevie Smith in the New Zealand section) they have just announced their project for 2012, Strength in Numbers. Check the full press release below. Strength in Numbers will explore the shared experiences that connect us all, regardless of location or language, as mountain bikers. From the weekend warrior chained to a desk to the bike-bum who worries that even riding every single day of the season still might not be quite enough to satisfy. The purist riding alone in far-flung parts of the globe has the same single-minded focus that drives the most elite racers to be world champion. Call it passion, obsession or something else that we can’t quite put our finger on, the film will delve into diverse mountain bike communities in search of an answer. But Strength in Numbers will be more than just a film. Following the community-based film concept, Strength in Numbers will be available for all mountain bikers to experience and share. The film will be available for free – online. At the end of a world-wide premiere tour in spring 2012, Strength in Numbers will be streamed online for free – creating the potential to spread the culture of mountain biking to every corner of the planet. “As a crew, we’re always looking for ways to grow the sport and one day it just hit us… we should make the movie free,” says Darcy Wittenburg Producer/Cinematographer for Anthill Films. “We’ve been talking about it for a while but now the technology has reached a point where we feel like we can pull it off at a level that our audience has come to expect. It’s a bit scary to just put it out there – but we’d rather be trying new, unique things than settling for what’s comfortable.” Free online streaming will not be the only way to see the film. On top of exclusive worldwide premiere events, fans will have the opportunity to get the film in all kinds of formats. For those that want a digital copy when not connected to the internet, a low cost download will be available through iTunes and the Anthill website. As well, a limited edition DVD/BluRay will be available with tons of extra features, including a full-length documentary about the making of the film. Anthill has spent more time and money than ever before to make sure Strength in Numbers showcases the crew’s best possible work. Since wrapping up Follow Me last spring, the crew and riders have spent months researching and developing stories that represent the many different sides of the sport. “From concept to visuals this is our most ambitious project ever”, says Darcy. “Our goal is to create something that helps define the culture of our sport.” To execute this vision, Anthill has invested heavily in all new production equipment that will integrate camera systems such as the Phantom HD and Red Epic into a completely overhauled kit. Stay tuned for more announcements next week. Throughout the year the Anthill crew will be posting regular updates from the field on Facebook and Twitter – make sure to follow us to get all the latest inside info. facebook.com/anthillfilms.com twitter.com/anthillfilms anthillfilms.com Anthill Films is an award-winning action sport production company based in Squamish, B.C. Anthill is owned and operated collectively by Colin Jones, Darcy Wittenburg, Darren McCullough, Ian Dunn and Jonathan Schramm.
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