But I’m pretty sure that is none other than GT-hating, Tallboy riding, Spoke writing and the quite often naked Sebastian Kemp. This is the latest ad from Santa Cruz. It’s a double page spread in Bike Magazine (I’m sure it will pop up elsewhere). If you don’t believe that it is Seb check the below close-up image. Seb you’ve made it son. 
Press Release | RockShox Product Announcement MY23
Jimmy Norris May 27, 2022
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.
