Over the last couple of years the number of filmmakers out on the World Cup circuit has drastically increased. In the past they were all just trying to imitate Alex Rankin and Clay Porter. But in 2009 all the big teams have realised the value of quality web edits and the fact that online video content is almost as important to your World Cup team as your riders. Clay Porter got poached by the Athertons from Yeti this year and has been hard at work. He’s just dropped the first in a series of webisodes on the entire Atherton clan. It’s well worth checking out. Although you will ask yourself where are the helmets?

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