Over the last couple of years the number of filmmakers out on the World Cup circuit has drastically increased. In the past they were all just trying to imitate Alex Rankin and Clay Porter. But in 2009 all the big teams have realised the value of quality web edits and the fact that online video content is almost as important to your World Cup team as your riders. Clay Porter got poached by the Athertons from Yeti this year and has been hard at work. He’s just dropped the first in a series of webisodes on the entire Atherton clan. It’s well worth checking out. Although you will ask yourself where are the helmets?
Press Release | RockShox Product Announcement MY23
Jimmy Norris May 27, 2022
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.
