Well given that Ground Effect is an online only shop (providing rad cycling gear) it’s a little funny it’s taken them a while to get into the whole social networking thing. That said they still haven’t got a twitter account. But as of what looks like a few weeks back they now have a Facebook site where you can tell them how much you love them, or don’t (those are the perils of entering the online social networking community). You can friend Ground Effect here.
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.