Santa Cruz love hiring photographers to make films. A few years back Brian Vernor made an awesome documentary on the staff of SCB called We Just Work Here. Now it seems ex-World Cup lensman turned official SCB photographer and cinematographer Gary Perkin has been given the task of producing a series of web clips about working for one of the raddest bike companies in the world.
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.