Legendary Race Face rider Wade Simmons loves being a North Shore tour guide – this time picking up Devinci Factory ripper Keegan Wright for a true Shore introduction. Both riders drop in to the gnarl on RF Atlas wheels, the Shore providing the perfect backdrop to show off the burliness of the DH rated Atlas hoops. The Godfather of Freeride happily shows Keegan the ropes… until he doesn’t – ATLAS: Shore Tough, just like Wade.

Press Release | RockShox Product Announcement MY23
Sram/RockShox – May 27th, 2022
Our new suspension started from a blank sheet of paper. We set everything aside and started with one question: how can we continue to elevate every ride? The result is a revolutionary system designed
to deliver unprecedented control, muscle, and performance. New chassis designed with industry-first damper technology, reinvented air springs, a host of new technologies to mute trail chatter and win the fight against friction. Suspension that has the confidence to meet the demands of riders today and empower them to take the sport somewhere new tomorrow.