Damn. Really, I had no idea that SRAM was about to drop all of this on us. New rotors, new bleed ports, new reach adjustments dials and three new brakes (well, two renamed brakes). And this is all in the middle of the range; nothing has been announced for the XX or XO stuff yet. The official press release just arrived in my inbox (not quite as good as being at the launch) but now I have a tonne of pictures I can show you and down the bottom there is a pretty straightforward “how to bleed your brakes video” as well, if you’re that way inclined.

Brand spankin’ new for 2012, we’ve taken the control and precision of the Elixir line and upped the ante with the Elixir 9. The uber-svelte 358gram package combines an updated TaperBoreTM system, a new two-piece caliper and heat-shedding HS1 cross-drilled rotors, making Elixir 9 simultaneously smooth and powerful.

The patented TaperBore closure system is seeing a new day and a new year with a true evolution. We define this evolution as power + control = exceptional modulation. We have developed a new bladder material, simplified the bleed port and poured resources into a cunning new air trap feature that makes this brake a snap to bleed.

Because we want our brakes to be your brakes, Elixir 9 brings to the table tool-free reach and contact adjustment to let riders dial in the perfect feel in under a minute. Elixir 9 feels so good, you won’t want to take your hands off of them.

• New Air Trap Feature
• New Bladder
• New Tool-Free Reach Adjust
• New Caliper

For 2012, the all-new Elixir 7 combines the proven precision and feel of the Elixir line with the same revamped TaperBore design, new two-piece caliper and the heat-shedding HS1 rotor found on the Elixir 9. We continue to pull down the great features including the MMX compatible hinge clamp and since skimping on features isn’t our style, the only bell left off is Contact Adjust. It’s also worth noting that the Elixir 7 is 8 grams lighter that the Elixir 9

MatchMaker X allows mounting of brake levers, shifters and hydraulic remote with a single handlebar clamp. The MMX clamp is compatible with Avid brakes from XX, XO down to the new Elixir 9 and 7, with XX to X7 SRAM shifters and a RockShox XLoc or Reverb hydraulic remote.

Avid is unleashing brand new rotors and brackets for 2012. Utilising cross-drilled technology, the lightweight HS series stays cooler when your run heats up, offers enhanced wet-weather performance, and takes braking to a whole new level of smooth.

• New 20mm Increments
• New Brackets
• New Brake Track

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