Press Release | Ride Concepts Presents Ride Everyday | Caroline's Code
PRESS RELEASE: RIDE CONCEPTS
Reno, Nev. (Apr. 08, 2022) – First as a World Champion and Olympic BMX athlete and now as a pioneer in women’s freeride, Caroline Buchanan has successfully cracked the code at being a decorated athlete in a second cycling career. Major injury and falling short of the 2020 Olympic team seemingly terminated Caroline’s bike career after a lifelong devotion to BMX racing. Not one to balk at a challenge, Caroline leaned into her two-wheeled foundation to reinvent herself as a freeride mountain bike athlete within the span of two weeks.
“What I love most about mtb is that it is full of passion. People are doing it for the right reasons” say’s Caroline.
Ride Everyday | Caroline’s Code dives into Caroline’s athletic ambition and eagerness to inspire more women, and men, to get on a bike as she opens the door to freeride. After cementing herself as a freeride icon by completing the first women’s front flip, Caroline now sets her eyes on the FMB crown ahead of the inaugural women’s division of the FMB World Tour.
“It’s a huge honor to have one of the most talented two wheel female athletes on the Ride Concepts program. To be able to tell her story from the BMX days to breaking the code and transitioning into MTB full time is very inspiring” says Ride Concepts Athlete Manager Paul Basagoitia.
About Ride Concepts
Driven by our commitment to superior fit, function and style, we are riders challenging the boundaries of mountain biking by providing the most progressive bike footwear. Bound together by our love of dirt and speed, we’re committed to building a community founded on the idea that no matter how you ride, you belong with us.