That’s right, Richie Schley (inventor of the mountain biking’s most replicated maneuver, the Schlebletop) has joined forces with Lezyne for the 2011 season. Lezyne began working with Richie early in the 2010 season, and finalised the agreement in late November. “We are stoked to be working with such a prolific pioneer as The Schleyer! He is a mountain bike legend who has helped define the freeride movement. Richie’s relaxed yet professional attitude and passion for the bike is a perfect match to the growing worldwide popularity of Lezyne,” said Patrick Ribera-McKay, Lezyne’s Marketing Manager. Richie will exclusively use Lezyne’s award winning hand pumps, floor pumps, multitools, saddlebags, bottle cages, and tyre repair.