Truvativ continues to pump out amazing videos which say more in three minutes than hours and hours of same-same web edits. This one is a profile of Nathan Riddle, a SRAM sponsored Super-D racer. In it he talks about his racing not being as important as his family to making his identity, as well as other poignant and refreshing insights into a man beyond the bike. Oh, and if you’re an internerd who does like the deeper stuff then keep watching because the riding segment is stellar. The guy looks like a jaguar draped over his handlebars and fast doesn’t look fast enough for him.

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